Available for select projects

BuildingDigitalproductsthat perform.

I'm Ahmed Salama, a full-stack developer and UI/UX designer in Riyadh. I take products from interface to infrastructure — engineered for speed, search visibility and a decade of maintenance, not just launch day.

Years building
3+
Projects shipped
19
Countries served
5
Languages
3

01About

I design.
I engineer.
I automate.

Ahmed Salama is a full-stack web developer and UI/UX designer based in Riyadh, Saudi Arabia, building production web applications, SaaS platforms and corporate websites with Next.js, React, TypeScript, Laravel and WordPress.

  1. 01

    Design and engineering are one decision

    An interface is a set of technical constraints wearing a visual layer. Handling both means the compromise happens once, in the right place, instead of being negotiated across a handover.

  2. 02

    Performance is a feature, not a pass

    Speed, accessibility and crawlability are written into the build from the first commit. Retrofitting them after launch costs more and delivers less.

  3. 03

    Ship what survives handover

    Code someone else can extend, content someone else can edit, infrastructure that does not need me on call. The measure of a build is what it does in year three.

Based in
Riyadh, Saudi Arabia
Education
Bachelor of Engineering
Experience
3+ years
Languages
Arabic · English · German

02Services

What I build,
end to end.

Six disciplines that usually require three vendors. Engagements run from a single landing page to a full product with its own infrastructure.

  1. 01

    Web Development

    Marketing sites, corporate platforms and landing pages built for speed, accessibility and search visibility rather than for a template gallery.

    • Design-to-code implementation
    • Responsive front-end architecture
    • Core Web Vitals optimisation
    • CMS integration and editor handover

    Stack

    • Next.js
    • React
    • TypeScript
    • Tailwind CSS
    • WordPress
  2. 02

    Full-Stack Development

    End-to-end product work: data modelling, API design, authentication, admin tooling and deployment — one person accountable across the whole stack.

    • REST API design and implementation
    • Database schema and query optimisation
    • Authentication and role-based access
    • Admin interfaces and internal tooling

    Stack

    • Laravel
    • PHP
    • Node.js
    • PostgreSQL
    • MySQL
    • React
  3. 03

    SaaS & Web Applications

    Multi-user applications with real interface complexity — dashboards, booking systems, learning platforms and document workflows.

    • Application architecture and component systems
    • Dashboard and data-heavy interfaces
    • Subscription and onboarding flows
    • Design systems that survive scale

    Stack

    • Next.js
    • React
    • TypeScript
    • Laravel
    • PostgreSQL
  4. 04

    AI & Automation

    Removing manual work from a business: workflow automation, system-to-system integrations and AI features wired into real products.

    • Workflow automation pipelines
    • Third-party and internal API integrations
    • AI-assisted content and document features
    • Scheduled jobs and data synchronisation

    Stack

    • n8n
    • AI APIs
    • Node.js
    • REST APIs
    • Webhooks
  5. 05

    SEO / AEO / GEO

    Technical search work for three audiences at once: classic search engines, AI answer engines and generative search results.

    • Technical SEO audits and fixes
    • Structured data and entity modelling
    • Answer-engine-ready content structure
    • Performance, crawlability and indexation

    Stack

    • Schema.org
    • Next.js Metadata
    • Core Web Vitals
    • Analytics
  6. 06

    Hosting & Infrastructure

    Deployment, domains, edge caching and monitoring — set up so the site stays fast and online without ongoing babysitting.

    • Deployment pipelines and environments
    • CDN, caching and edge configuration
    • Domain, DNS and SSL setup
    • Containerised local and production parity

    Stack

    • Vercel
    • Cloudflare
    • Docker
    • Git
DesignEngineeringAutomationSearchInfrastructure

03Selected work

Built, shipped,
still running.

Six of 19 projects in the archive. Corporate platforms, product interfaces and custom systems across five countries.

01Corporate — Finance

Corporate website for a licensed auditing and tax consultancy in the UAE, focused on trust, regulatory compliance and lead generation.

Year
2025
Market
United Arab Emirates
Stack
WordPressPHPTechnical SEO
View case study

02E-Commerce

Modern e-commerce interface built with React, designed for scalability, performance and a smooth purchase flow.

Year
2025
Market
Any market
Stack
ReactJavaScriptCSS
View case study

03Real Estate

Real estate brokerage platform for a Saudi joint-stock company, optimised for listing clarity and client inquiries.

Year
2021
Market
Saudi Arabia
Stack
WordPressPHPCustom PluginREST APIMySQL
View case study

04Corporate — Agency

Corporate website for a digital marketing agency presenting services, case studies and brand-building expertise.

Year
2025
Market
Arab region
Stack
WordPressPHPTechnical SEO
View case study

05Corporate — Technology

Corporate website presenting smart digital solutions that improve productivity and support digital transformation.

Year
2025
Market
Saudi Arabia
Stack
WordPressPHPCustom PluginTechnical SEO
View case study

06Healthcare

Medical practice website for a consultant ophthalmologist, optimised for patient trust, service clarity and appointment inquiries.

Year
2025
Market
Egypt
Stack
WordPressPHPCustom PluginTechnical SEO
View case study

04Capabilities

The stack,
by discipline.

Tools chosen for the problem, not for the résumé. These are the technologies currently in production use.

  • Next.js
  • React
  • TypeScript
  • JavaScript
  • Tailwind CSS
  • Motion
  • Material UI
  • Bootstrap
  • HTML5
  • CSS3

Complete technology stack

Front-end

  • Next.js
  • React
  • TypeScript
  • JavaScript
  • Tailwind CSS
  • Motion
  • Material UI
  • Bootstrap
  • HTML5
  • CSS3

Back-end

  • Laravel
  • PHP
  • Node.js
  • REST APIs
  • PostgreSQL
  • MySQL

Platforms & CMS

  • WordPress
  • Custom Plugins
  • Salla
  • OpenCart

Infrastructure

  • Vercel
  • Cloudflare
  • Docker
  • Git

AI & Automation

  • n8n
  • AI APIs
  • Webhooks
  • Scheduled Jobs

Design

  • Figma
  • Adobe XD
  • Design Systems
  • UI/UX
  • Prototyping
Next.js
React
TypeScript
JavaScript
Tailwind CSS
Motion
Laravel
PHP
SQL
WordPress
Material UI
Bootstrap
HTML5
CSS3
Figma
Adobe XD
Salla
OpenCart

05Experience

Where the work
has happened.

Agency, in-house and independent engagements across Europe and the Middle East.

  1. Full-Stack Web Developer

    Spain · Remote

    Built full-stack web solutions combining WordPress with React front-end interfaces. Developed custom WordPress plugins, optimised database queries and implemented SEO practices that improved ranking and performance.

  2. Independent Practice

    Full-Stack Web Developer & UI/UX Designer

    Worldwide · Freelance

    Craft high-performing, user-centred web solutions with React, Next.js, Laravel and WordPress — blending full-stack development, UI/UX design and marketing strategy into growth-focused digital experiences.

  3. WordPress & Custom Plugin Developer

    Saudi Arabia · Remote

    Built a real estate platform on WordPress including a custom plugin, API integration with an external listings system and bespoke property features.

  4. React & WordPress Developer

    Egypt / Saudi Arabia · Remote

    Developed and maintained high-performing websites and landing pages, integrated marketing tools and APIs, and worked alongside designers and marketers on user-focused experiences built to convert.

Brands and businesses I have worked with

IBDA Real Estate
UContent Digital Solutions
Dr. Hesham Gharieb
MKCA Auditing & Tax Services
Scenario Digital Marketing
Artflowers Co.
Natur Improver
Retaj Herbs

06Questions

Straight
answers.

The things people ask before the first call — answered without the agency vocabulary.

Who is Ahmed Salama?

Ahmed Salama is a full-stack web developer and UI/UX designer based in Riyadh, Saudi Arabia. He holds a Bachelor of Engineering and has more than three years of experience building production web applications, SaaS interfaces and corporate websites for clients in Saudi Arabia, the UAE, Egypt, Spain and Sweden.

What services does Ahmed Salama provide?

Six services: web development, full-stack development, SaaS and web application development, AI and automation, technical SEO including AEO and GEO, and hosting and infrastructure setup. Engagements run from a single landing page to an end-to-end product build.

What technologies does Ahmed Salama use?

Next.js, React, TypeScript and Tailwind CSS on the front end; Laravel, PHP, Node.js, PostgreSQL and MySQL on the back end; WordPress with custom plugin development for content-led sites; and Vercel, Cloudflare, Docker and n8n for deployment and automation.

What industries has Ahmed Salama worked in?

Real estate, auditing and tax, healthcare, digital marketing, industrial services, food export, e-commerce, education and enterprise document management — across both Arabic and English markets.

What makes his work different?

Design and engineering are handled by the same person, so interface decisions and technical constraints are resolved together rather than negotiated between teams. Every build ships with technical SEO, accessibility and performance treated as requirements, not as a later phase.

How can someone hire Ahmed Salama?

Email ahmedmsalama@outlook.com, message +966 53 654 9954 on WhatsApp, or connect on LinkedIn. Initial consultations are free and typically start with a short scope conversation followed by a written proposal.

What types of projects does he accept?

Corporate and marketing websites, SaaS and web applications, e-commerce builds, custom WordPress plugin work, automation projects and technical SEO engagements. Both new builds and rescue work on existing codebases.

Where is Ahmed Salama located and which regions does he serve?

Based in Riyadh, Saudi Arabia, working remotely with clients worldwide. Delivered production work includes Saudi Arabia, the United Arab Emirates, Egypt, Spain and Sweden. Working languages are Arabic, English and German.

How many projects has Ahmed Salama delivered?

The public archive lists 19 projects, of which 11 are live in production and the remainder are product prototypes and interface studies.

07Contact

Have a project
worth building?

Consultations are free. Send a short brief — scope, timeline, what success looks like — and you'll get an honest read on feasibility and a written proposal, not a sales call.

Based in Riyadh, Saudi Arabia. Working remotely with clients worldwide, with delivered production work across Saudi Arabia, United Arab Emirates, Egypt, Spain, Sweden. Working languages: Arabic, English, German.